The feedback loop between sales and marketing produces efficient pursuit of opportunities.
it's a method.
It's a long-term commitment.
it's a combination of people and tech.
Not a competition between sales & marketing.
Alignment between the two departments is much easier with ABM than with traditional marketing automation programs. You might see more leads with marketing automation, but not from the right accounts. ABM gives you the prospects that are ready for a meeting and already understand what it is you're offering. This provides Sales and Marketing with a common goal they can strive for.Learn more
You've heard the term: Account Based Marketing, or ABM but why is it important to you? Well, it's not for everyone as the power of ABM is focusing your marketing investment on best sales opportunities. This means that you have to know where your opportunities are and they have to be worth investing in, otherwise you are throwing good money after bad.
As ABM is all about focusing on the target accounts, that means you cut down on your wastage, which increases your marketing ROI. Which is good for news for the CMO.
A couple of weeks ago, I was able to meet up with Andrew Greenwood from DXC Tech [...]
2017-11-15Continue reading »
Halloween is just around the corner, the spookiest time of the year. The smiles [...]
2017-10-26Continue reading »
Two days at the SiriusDecisions Summit in London, packed with experiences and sh [...]
2017-10-06Continue reading »
First day at SiriusDecisions Summit, and I conclude that it's mind-boggling how [...]
2017-10-05Continue reading »
The services provided by Vendemore are hosted in an ISO - 27001 certified environment which ensures the safety of your data. This certification covers all forms of lost data such as fires, breaches and individual issues. Data is one of the most important parts of a company, whether it concerns HR or financial data, it should and must be of the highest safety priority.