Most marketing managers today are struggling finding the right mix of technology, activities and lead scoring models that will deliver their message all the way to the heart and soul of the buyer.The problem is that there is not only one decision maker. There are multiple. All with different priorities.
The best ROI cases are rarely winning the war of priority – it is the “scream priority” that is winning the war. This is why Account Based Marketing is a fantastic fuel to elevate B2B demand generation.
More videos: B2B Demand Generation