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Account Based Marketing - where are you on your journey?

2017-12-07

Listen to Dr. Thomas Roser, Vice President Growth Field Marketing PTC, Michael Bayler, author and strategist and David Ratcliff, Managing Director Vendemore.



"Account Based Marketing is a paradigm shift, at least at PTC. For many years, marketing does something and then it was over the fence to sales as a lead and they didn't act on it. Not with Account Based Marketing. Because it's a journey, people get informed way before they talk to anyone and now we could be present throughout the entire sales cycle."


Setting out on an Account Based Marketing journey is not always easy. There are some things you need to take in consideration before you embark. In this webinar you will be able to hear from experienced practitioners sharing their insights and findings from having implemented Account Based Marketing campaigns and run them through a sales cycle.

Here are some of the topics being covered:
- Benefits of implementing Account Based Marketing
- Insights and findings during our nearly 10 years in the space.
- What obstacles you might encounter on your ABM journey and how to solve them
- ABM as an industry, how it has developed over time

If you wish to have a more in-depth discussion with us about your journey and how we can help facilitate, please don't hesitate to contact us.


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