“When Cross Selling & Up Selling Meets ABM”
Listen to an interview with ABM Consortium and Christopher Engman. Vendemore has been in the ABM business for 9 years and is sharing some insight on the advantages of ABM. For example, the positive effect of making cross-selling marketing driven to help sales to get outside their comfort zone and make people talk about your additional services & products. ABM has the capacity to reach a vast amount of stakeholders within your key account.
You will also learn more about the risks that less mature ABM marketers might face in seeking only to measure their marketing efforts with clicks, even when looking to influence the CXO level
The interview is done by Mark Ogne; B2B marketer, advisor, board member and angel investor.