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Entries in "B2B Marketing &
Sales Measurement"

Four Reasons to Implement Account Based Marketing (ABM)

A couple of weeks ago, I was able to meet up with Andrew Greenwood from DXC Tech [...]


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From List-Based to Account-Based

Many signed up for the ABM Consortium webinar recently: "The Case for ABM - Less [...]


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Social selling for B2B companies doing large deals

The c-suite has had a slight delay in most B2B companies but can now be found on [...]


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Marketing and Sales Should Join Forces and Focus

Comment on this video from Claritix. The buyers are indeed more empowered and i [...]


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