Account Based Marketing offers a way to influence only the relevant individuals. This is very useful in fleet sales, which is a huge source of potential revenue (often as much as 50-60% of the new cars sold) in the automotive industry.
The fleet sales agreement with the customer company however, is just the first step. You need to influence the user choosers to select your vehicles over the competition once you do have the fleet sales agreement in place with the enterprise account.
How do you actually do that? Watch this short video and learn more.