You have surely heard about it. Or even tried it. You might even have realised that having tried it there is no way back. Working with Account-Based marketing that is. More and more international B2B companies are working with ABM seeing the advantage of focusing on the accounts where you have the biggest potential.
The true value of ABM comes as marketing and sales align on a common conversation per account, truly making it Account Based and not just marketing targeted to a group. That might for many be how you start, and please do so if you need, but you should come to a point where the tactic per account becomes crucial to your success.
There are many opportunities to learn from the major players and get some answers to your questions. Some of these opportunities during the spring are:
• Webinar: The Case for ABM – Lessons from the Masters
Together with ABM Consortium | 31 March
• CMO Digital Europe
By invitation only
• The Need-to-know Trends of B2B Marketing & Sales 2016
17 May – Helsinki, Finland | 20 May – Stockholm, Sweden
• SiriusDecisions 2016 Summit
24 -27 May | Nashville, TN, USA
• Gartner Tech Growth & Innovation Conference
6 – 8 June | Los Angeles, CA, USA
• ABM Breakfast Seminar | 22 June | Nice, France | More info to come
Vendemore had the pleasure of taking part in the conference CMO Europe and will soon be at the CMO Digital Europe event. These are a great place for B2B CMOs to network and share experiences in our fast paced digital world.
If you missed the opportunity to take part of the FlipMyFunnel event, here is our presentation on Slideshare and watch it on YouTube here.
More to come during the spring!