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4 steps to Account Based Marketing Success

2015-04-22

You've heard the term: Account Based Marketing, or ABM. And you get the general idea. Instead of investing resources here, there and everywhere, you focus on investing in opportunities bound to reap the highest ROI. Marketing becomes far more targeted and aligned with sales.



ABM is gaining ground with many companies, especially IT companies and businesses with complex products and long sales cycles. The reality is that most B2B companies realize 80% of revenues from just 20% of their customers. Marketing to these key accounts is known as Account Based Marketing.

If you're thinking it's time to get started or improve your ABM, here are four steps to set you on the right path.

4 steps to get started with Account Based Marketing
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