Home NewsHow to Align Metrics with Account Based Marketing Initiatives
Navigation

How to Align Metrics with Account Based Marketing Initiatives

2015-05-13
Are analytics important?
You better believe it but which ones?

Digital marketers today absolutely must bring analytics into the fold and use the data they gather to inform marketing plans. However, when analytics focus on the wrong metrics the significance of the process is drastically diminished. So, what metrics are relevant when working with Account Based Marketing?




Read article




Share this entry

Previous entries View all entries »

U.S. Marketers: Don't Be Left Holding the GDPR Bag

The GDPR fear campaign has begun. In case you haven't heard about it (which is v [...]

2017-11-13

Continue reading »

TheSalesConference, 14 November, Stockholm

TheSalesConference, organised by ProSales, are having their 10th annual event th [...]

2017-11-07

Continue reading »

SiriusDecisions Summit - 4, 5, October - London

We are very excited to attend the eighth annual SiriusDecisions Summit Europe in [...]

2017-10-01

Continue reading »

Mythbusting ABM: Five ways to tell the real deal from the pretenders

Marketers are no strangers to trends promising to be the next big thing in the i [...]

2017-04-26

Continue reading »
Mikael Flygh of HPE and Hans Bunes of Vendemore on stage at FlipMyFunnel 2016

When Fortune 500 Companies Flip The Funnel

As the FlipMyFunnel Roadshow continues its way through the US, Vendemore had the [...]

2016-04-14

Continue reading »

Artificial Intelligence for companies doing large deals

Artificial intelligence is slowly entering the marketing and sales around really [...]

2016-01-25

Continue reading »
Click URL to copy
Contact us