We are still developing the website, please consider it beta for the next few days
Home NewsWhat is Account-Based Marketing?
Navigation

What is Account-Based Marketing?

2015-03-17

What is Account-Based Marketing? And why is it relevant for B2B? Vendemore founder Christopher Engman explains (2 min).



If you look at B2B companies the largest potential for revenue come from a few accounts. But marketing is still spread evenly over the whole customer base. This means there is a mis-alignment between sales and marketing. With Account-Based Marketing this gap can easily be overcome.


Learn more about Account-Based Marketing, welcome to our content hub
Share this entry

Previous entries View all entries »

SiriusDecisions Summit - 4, 5, October - London

We are very excited to attend the eighth annual SiriusDecisions Summit Europe in [...]

2017-10-01

Continue reading »

Mythbusting ABM: Five ways to tell the real deal from the pretenders

Marketers are no strangers to trends promising to be the next big thing in the i [...]

2017-04-26

Continue reading »

When Fortune 500 Companies Flip The Funnel

As the FlipMyFunnel Roadshow continues its way through the US, Vendemore had the [...]

2016-04-14

Continue reading »

Artificial Intelligence for companies doing large deals

Artificial intelligence is slowly entering the marketing and sales around really [...]

2016-01-25

Continue reading »

Debunking the myth: 57% of purchase decision complete before supplier conta

Google and the Marketing Automation industry (and many online marketers) have be [...]

2015-11-24

Continue reading »

Unique video conversation on ABM between the founders of Terminus and Vende

We had the pleasure of having a unique conversation with Sangram Vajre of Termin [...]

2015-10-08

Continue reading »
Click URL to copy
Contact us