Home NewsWhen Fortune 500 Companies Flip The Funnel
Navigation
Mikael Flygh of HPE and Hans Bunes of Vendemore on stage at FlipMyFunnel 2016 Mikael Flygh of HPE and Hans Bunes of Vendemore on stage at FlipMyFunnel 2016

When Fortune 500 Companies Flip The Funnel

2016-04-14

As the FlipMyFunnel Roadshow continues its way through the US, Vendemore had the pleasure of joining the series of events while in San Fransisco.



In today's digital environment it is important to be able to continue each sales conversation online. By mixing and matching the content per account as we do for our customers we enable a higher engagement in the buying organisation. Also with the actionable sales insights we supply within the framework of our managed service agreements we can make sure that we together with our customers reach a higher ROI on the marketing and sales efforts.

To shed some light on how ABM can be done within a Fortune 500 company we asked Mikael Flygh, Director Channel Marketing Enterprise Group EMEA of Hewlett Packard Enterprise to join us on stage. The challenge for his company is that the end customer doesn't follow the linear chain. Hewlett Packard Enterprise need to support the customer's buying journey in an indirect relationship from the handshake between the reseller and Hewlett Packard Enterprise from the Account Plan to the execution of Opportunity Support.

Watch the video where Mikael Flygh of Hewlett Packard Enterprise together with Hans Bunes, Global Account Director of Vendemore shares some of their ABM experiences. Introduction to the session is done by Christopher Engman, Founder and Head of Vendemore. You can also find the presentation on Slidehare.
Share this entry

Previous entries View all entries »

U.S. Marketers: Don't Be Left Holding the GDPR Bag

The GDPR fear campaign has begun. In case you haven't heard about it (which is v [...]

2017-11-13

Continue reading »

TheSalesConference, 14 November, Stockholm

TheSalesConference, organised by ProSales, are having their 10th annual event th [...]

2017-11-07

Continue reading »

SiriusDecisions Summit - 4, 5, October - London

We are very excited to attend the eighth annual SiriusDecisions Summit Europe in [...]

2017-10-01

Continue reading »

Mythbusting ABM: Five ways to tell the real deal from the pretenders

Marketers are no strangers to trends promising to be the next big thing in the i [...]

2017-04-26

Continue reading »

Artificial Intelligence for companies doing large deals

Artificial intelligence is slowly entering the marketing and sales around really [...]

2016-01-25

Continue reading »
Debunking the myth

Debunking the myth: 57% of purchase decision complete before supplier conta

Google and the Marketing Automation industry (and many online marketers) have be [...]

2015-11-24

Continue reading »
Click URL to copy
Contact us