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Account Based Retargeting

Retargeting to stay top-of mind

Retargeting reminds visitors to your website of their interest after they have left. When they continue to surf the web, your ads will be shown as a reminder to return to find out more and return to visit your site.

Once on your web site, visitors have shown an initial interest but to deepen that you need to stay top-of-mind with regular reminders about your offering. Retargeting encourages them to come back and to take the next step in their relationship with your company.

Vendemore recommends combining ABM activities with retargeting. This nourishes the interest shown by visitors, allows you to provide new information based on the visitor's interest, and drives return traffic to the site. All of which moves interested clients closer to purchase.

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