What your website can tell you about buyers
According to industry experts Sirius Decisions, 57% of the buyer's touchpoints with vendors will be digital. So with over half of the key activity happening on the web, it makes sense to track what is happening with your online assets.
Vendemore's Visitor Analytics reports point up the specific interest areas of accounts that are in the Vendemore ABM program, along with those that are not - but maybe should be. Add to this the surfacing of the individuals' and accounts' areas of interest, and you have an enviable edge over your competition.
Key visitor interests
- Reveal the topics that interest your target accounts.
- Discover accounts that are interested in you which were not targeted as opportunities.
- Deliver actionable insights to sales to increase the relevance of their client communications and conversations.