Strategic Account Marketing

Driving real business impacts

Does your marketing fully support your sales team in winning business? A well-executed ABM program can win orders, grow existing accounts or prevent the loss of an important client.

ABM is best approached not as a marketing communication tactic, but rather as a vehicle to align marketing and sales, with a clear focus on the organisation's sales objectives.

Insights into client needs and challenges are real advantages that help close deals. This is especially relevant in long complex sales cycles, where decisions are spread over multiple buying centres, indistinct influencers and, often, confusing internal procedures.

We take an overall company perspective, as well as a look at individual key accounts, to draft your ABM strategy. For successful implementation, this strategy should always be owned and shared between your marketing and your sales teams.