2016/09/23

 

7-8th December, Amsterdam, NL

How the Trend of Account-Based Marketing is Maturing and What Matters the Most when Applying ABM to Your Strategic Accounts

Account-Based Marketing (ABM) is a hot topic for B2B marketers 2016 and it is rapidly maturing. 84% of companies say ABM delivers higher ROI than other types of marketing. What are the basic principles of ABM, when should it be applied and what is List-Based vs Account-Based Marketing. How do you apply ABM to the buyer’s journey in a digital world. Vendemore has 100+ Fortune 2000 customers worldwide and will share a lot of lessons learned from these companies.

More info HERE