With our Audience Profiling Service, you'll track both your selected key accounts' activities online, and the activities of companies yet unknown to you, but that are interested in your line of business.
Audience Profiling will help you select what accounts to prioritise for your sales and marketing efforts:
- The companies visiting selected pages on your website.
- The companies who are searching online for information related to your topics/keywords.
We'd recommend to start by a 3-months' analysis, to learn what your key accounts are researching right now, as basis for your sales and marketing priorities.