Home Account Based Marketing

Account Based Marketing in a nutshell

Sales and marketing working together to drive growth.

1

Relevance

Smart marketing opens doors to build relationships and business growth.

2

Data

Timely insights into buyer's behaviours provides competitive advantage.

3

Alignment

Sales & marketing in close collaboration, simplifies the pursuit of new opportunities.

4

Precision

Right time and place. Buyers and influencers get the information they need when they need it.

5

Revenue

More deals. Better deals. Lasting customer relationships.

Account Based Advertising

A fundamental ingredient in your B2B marketing mix.

The strength of advertising is its reach, its unexpected presence, and its frequency - it's ability to place your brand top-of-mind. Account Based Advertising (ABA) gives all of this, and adds the opportunity to only target the accounts that matter the most to your business.

Account Based Advertising opens doors for B2B sales and offers a higher return on investment (ROI) compared to other types of digital advertising.

Account Based Marketing for whom?

B2B vendors

Challenging sales cycles

Many stakeholders to influence

Long lasting customer relationships

Vendemore's Account Based Marketing opened doors for conversations to take place where conventional methods and tools had been unsuccessful

Debbie HageUK Senior Marketing Manager,
Siemens PLM Software UK

ABM according to Vendemore

It's not a tool,

it's a method.

It's not a campaign.

It's a long-term commitment.

It's not a technology,

it's a combination of people and tech.

It's a team effort.

Not a competition between sales & marketing.

Want to learn more about
Account Based Marketing?

Book a meeting with one of our experts

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