What is Account Based Marketing?
An introduction to ABM by David Ratcliff, CEO of Vendemore.
it's a method.
It's a long-term commitment.
it's a combination of people and tech.
Not a competition between sales & marketing.
Alignment between the two departments is much easier with ABM than with traditional marketing automation programs. You might see more leads with marketing automation, but not from the right accounts. ABM gives you the prospects that are ready for a meeting and already understand what it is you're offering. This provides Sales and Marketing with a common goal they can strive for.
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You've heard the term: Account Based Marketing, or ABM but why is it important to you? Well, it's not for everyone as the power of ABM is focusing your marketing investment on best sales opportunities. This means that you have to know where your opportunities are and they have to be worth investing in, otherwise you are throwing good money after bad.
As ABM is all about focusing on the target accounts, that means you cut down on your wastage, which increases your marketing ROI. Which is good for news for the CMO.
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