"Account Based Marketing is a paradigm shift, at least at PTC. For many years, marketing does something and then it was over the fence to sales as a lead and they didn't act on it. Not with Account Based Marketing. Because it's a journey, people get informed way before they talk to anyone and now we could be present throughout the entire sales cycle."
Setting out on an Account Based Marketing journey is not always easy. There are some things you need to take in consideration before you embark. In this webinar you will be able to hear from experienced practitioners sharing their insights and findings from having implemented Account Based Marketing campaigns and run them through a sales cycle.
Here are some of the topics being covered:
- Benefits of implementing Account Based Marketing
- Insights and findings during our nearly 10 years in the space.
- What obstacles you might encounter on your ABM journey and how to solve them
- ABM as an industry, how it has developed over time
If you wish to have a more in-depth discussion with us about your journey and how we can help facilitate, please don't hesitate to contact us.
Customer references will impact all parts of a buyer's journey. […]
2018-10-17Continue reading »
We welcome all Stockholm based (or visiting) clients and friends to our Breakfas […]
2018-09-19Continue reading »
Let's get this straight from the start: there isn't a magic formula when it come […]
2018-09-17Continue reading »
We welcome all Stockholm based clients and friends to our Breakfast Seminar in S […]
2018-05-17Continue reading »
As you all know, the new regulations for e-privacy will come into force on May 2 […]
2018-04-24Continue reading »
Everywhere you look you?ll see sales messages leaping out at you. From your soci […]
2018-03-28Continue reading »