"Our digital ABM program with Vendemore influenced a Security pipeline of $25M within three of our core industries."
- Andrew Greenwood, Global Marketing & Communications DXC Technology.
Not all ABM programs are equal. Many focus only on leads from new customers, others on existing customers only. The bottom line is that all ABM programs should be centered around an aligned business approach to win, grow or retain targeted accounts.
In this Webinar, you will hear from industry experts and award-winning ABM practitioners on how ABM delivers better marketing and sales alignment centered around an orchestrated approach to closing opportunities in strategic accounts.
" Analysing the customer base" may sound large and complex, particularly if "Artificial Intelligence" (AI) and "predictive analysis" are mentioned in the same sentence. Don't get lost in the tech and the buzz words, it doesn't have to be difficult. It's s
A digital display ad campaign can be a very efficient marketing tool to build awareness and trust in a company. For B2B companies, a display ad campaign can be the first step in an Account Based Marketing effort. So how can you ensure that the ad will liv
One of the most common questions we get asked, is how to measure the success of a particular marketing activity. This can be a tricky question to answer, as marketing tends to focus on longer-term effects. Particularly in B2B, where long sales cycles are