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Driving your Biggest Opportunities with ABM

2017-08-21

Listen to world leading experts Dorothea Gosling, DXC Technology, Matt Senatore, SiriusDecisions, and Andrew Greenwood, DXC Technology, hosted by Hans Bunes, Vendemore



"Our digital ABM program with Vendemore influenced a Security pipeline of $25M within three of our core industries."
- Andrew Greenwood, Global Marketing & Communications DXC Technology.


Not all ABM programs are equal. Many focus only on leads from new customers, others on existing customers only. The bottom line is that all ABM programs should be centered around an aligned business approach to win, grow or retain targeted accounts.

In this Webinar, you will hear from industry experts and award-winning ABM practitioners on how ABM delivers better marketing and sales alignment centered around an orchestrated approach to closing opportunities in strategic accounts.

Here are some of the topics covered:



  • SiriusDecisions ABM Framework and Core Deployment Models

  • DXC Technology - The Story that won the SiriusDecisions 2017 ROI Award

  • The Role of Digital ABM in Big Opportunities



Download the Vendemore presentation
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