Don't miss the excellent Report from ABM Consortium presented earlier in which they benchmarked 500+ B2B companies and how far they have reached.
For our customers there is a silver lining as well. Time is scarce and expanding the organisation is most often not possible. Running a managed service has proven to be an appreciated and valuable way to get actionable sales insight.
" Analysing the customer base" may sound large and complex, particularly if "Artificial Intelligence" (AI) and "predictive analysis" are mentioned in the same sentence. Don't get lost in the tech and the buzz words, it doesn't have to be difficult. It's s
A digital display ad campaign can be a very efficient marketing tool to build awareness and trust in a company. For B2B companies, a display ad campaign can be the first step in an Account Based Marketing effort. So how can you ensure that the ad will liv
One of the most common questions we get asked, is how to measure the success of a particular marketing activity. This can be a tricky question to answer, as marketing tends to focus on longer-term effects. Particularly in B2B, where long sales cycles are