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GDPR & ABM: what the new European data legislation means

2017-08-20

The General Data Protection Regulation (GDPR) has good intentions to protect its citizens and far reaching implications for businesses. The ambiton is to enhance the digital privacy rights of EU citizens. It will give more freedom and transparency to individuals regarding their online personal data.

It will be effective as of 25th May 2018. Equally important and perhaps even more impactual is the ePrivacy Regulation which will become effective at the same time as GDPR. The objective here to ensure greater levels of privacy and this stricter rules for all electronic communication. The primary focus is the consent required by an individual to enable the use of cookies and the transmission of personal data. These new regulations have implications for all modern organizations, requiring compliance with the new regulations in the digital services, offerings and data management. As part of our commitment to offering the best ABM service we have taken the advice of many leading experts in the field, to prepare our offering to meet the new regulations and offer the best possible advice to our clients. If you have any questions or concerns about the implications of ePrivacy and GDPR for Account Based Marketing, please reach out to one of our experts for a free consultation. For more information contact us.
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