Home BlogMarTechSeries: How Customer Voices are Powering ABM Campaigns
Navigation

MarTechSeries: How Customer Voices are Powering ABM Campaigns

2018-10-17

Customer references will impact all parts of a buyer's journey. MarTechSeries has dug into the strength of integrating customer voices into the ABM messaging platform. Interviewing a few industry experts, including our Ulrika Bergström, Head of Customer Experience at Vendemore, they conclude that customer voices can play a significant role in B2B marketing. "The importance of finding and supporting advocates if of course crucial for any customer journey," says Ulrika, discussing how advocates change buyer decisions in an ABM funnel.

The article from MarTechSeries article concludes that ABM has exploded, and that 65% of marketers have confirmed that this incredibly precise, targeted and personalized tactics, is helping them to find customers easily.

Click this link for the full article: https://martechseries.com/mts-insights/staff-writers/powering-abm-campaigns-by-customer-voices/

Share this entry

Previous entries View all entries »

How much is sales and marketing changing? A marketers, ex sales, perspective.

In B2B, we often talk about sales and marketing alignment, how the processes are […]

2018-12-12

Continue reading »

A Sales Perspective on Account Based Advertising: 5 Questions to Christopher Strandell

Christopher Strandell is the Sales Manager at Vendemore. We've asked him 5 criti […]

2018-11-01

Continue reading »

Brekfast Seminar, Stockholm 5th october

October 5th we welcomed all Stockholm based (or visiting) clients and friends to […]

2018-09-19

Continue reading »

4 types of advertising to drive B2B sales

Let's get this straight from the start: there isn't a magic formula when it come […]

2018-09-17

Continue reading »

Breakfast Seminar in Stockholm 30th May

We welcome all Stockholm based clients and friends to our Breakfast Seminar in S […]

2018-05-17

Continue reading »

Put your GDPR and Account Based Marketing concerns to rest

As you all know, the new regulations for e-privacy will come into force on May 2 […]

2018-04-24

Continue reading »
Click URL to copy
Contact us