ABM is gaining ground with many companies, especially IT companies and businesses with complex products and long sales cycles. The reality is that most B2B companies realize 80% of revenues from just 20% of their customers. Marketing to these key accounts is known as Account Based Marketing.
If you're thinking it's time to get started or improve your ABM, here are four steps to set you on the right path.
" Analysing the customer base" may sound large and complex, particularly if "Artificial Intelligence" (AI) and "predictive analysis" are mentioned in the same sentence. Don't get lost in the tech and the buzz words, it doesn't have to be difficult. It's s