Home News4 steps to Account Based Marketing Success
Navigation

4 steps to Account Based Marketing Success

2015-03-31

You've heard the term: Account Based Marketing, or ABM. And you get the general idea. Instead of investing resources here, there and everywhere, you focus on investing in opportunities bound to reap the highest ROI. Marketing becomes far more targeted and aligned with sales.

ABM is gaining ground with many companies, especially IT companies and businesses with complex products and long sales cycles. The reality is that most B2B companies realize 80% of revenues from just 20% of their customers. Marketing to these key accounts is known as Account Based Marketing. If you're thinking it's time to get started or improve your ABM, here are four steps to set you on the right path. 4 steps to get started with Account Based Marketing
Share this entry

Previous entries View all entries »

Report from the Breakfast Seminar, Stockholm 7th December

Friday the 10th of December, we met with a sales and marketing crowd on the topi […]

2018-12-11

Continue reading »

Breakfast Seminar, Stockholm 7th December

We welcome all Stockholm based (or visiting) clients and friends to our Breakfas […]

2018-11-22

Continue reading »

Vendemore at the Sales Conference, Stockholm Nov 8th

On the 8th of November the Sales Conference takes place in Stockholm. This year […]

2018-10-25

Continue reading »

GDPR Countdown: Experts Sound Off On Last-Minute Preparations

Annika Svensson, Head of Marketing Vendemore, was recently heard in an interview […]

2018-04-23

Continue reading »

AI is Not the Future of ABM: It's Just Further Evolution

ABM has taken the B2B marketing world by storm over the last couple of years. […]

2018-03-14

Continue reading »

Account Based Marketing: Balancing Technology and a Human Touch to Maximize Sales Success

David Ratcliff, Managing Director Vendemore, has highlighted some of the trouble […]

2018-01-30

Continue reading »
Click URL to copy
Contact us