B2B sales are notorious for taking a long time. The buyer's journey is long and complex with multiple stakeholders who you will rarely get the chance to speak to. This is where Account Based Marketing (ABM) comes into play, as a marketing channel to fuel your growth. ABM is a way of working where marketing and sales target and prioritise the same accounts, share the same goals - and together agree on the timing of different activities, messages, and ways of approaching the client.
The white paper covers what ABM is and how different types of ABM can be implemented, why it's a relevant method for B2B companies, and how ABM can contribute to building a long-term success for your business.
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