B2B sales are notorious for taking a long time. The buyer's journey is long and complex with multiple stakeholders who you will rarely get the chance to speak to. This is where Account Based Marketing (ABM) comes into play, as a marketing channel to fuel your growth. ABM is a way of working where marketing and sales target and prioritise the same accounts, share the same goals - and together agree on the timing of different activities, messages, and ways of approaching the client.
The white paper covers what ABM is and how different types of ABM can be implemented, why it's a relevant method for B2B companies, and how ABM can contribute to building a long-term success for your business.
" Analysing the customer base" may sound large and complex, particularly if "Artificial Intelligence" (AI) and "predictive analysis" are mentioned in the same sentence. Don't get lost in the tech and the buzz words, it doesn't have to be difficult. It's s
A digital display ad campaign can be a very efficient marketing tool to build awareness and trust in a company. For B2B companies, a display ad campaign can be the first step in an Account Based Marketing effort. So how can you ensure that the ad will liv
One of the most common questions we get asked, is how to measure the success of a particular marketing activity. This can be a tricky question to answer, as marketing tends to focus on longer-term effects. Particularly in B2B, where long sales cycles are