Annika Svensson, Head of Marketing Vendemore, was recently heard in an interview with Demand Gen Report in the article "GDPR Countdown: Experts Sound Off On Last-Minute Preparations". Annika's response below.
The countdown to the General Data Protection Regulation (GDPR) compliancy deadline is on. In T-minus 35 days, any company that has business relations with residents in the European Union is required to be GDPR-compliant - all in an effort to give EU citizens more control over their personal data.
Preparing for May 25th, we at Vendemore have secured that our data and thus our services are GDPR compliant. As we advise our clients, we have looked both at our external data providers, as well as our own data to ensure that we don?t store personally identifiable information.
We also believe it is important to be prepared to continue the efforts after May 25th. We all need to continue to manage new practices.
When it comes to enforcement of the regulation, we expect that the EU will enforce GDPR through local authorities. It will, however, take some time to see the results from the first reviews.
In general, this is a good direction and we hope that the regulator will develop guidance and tune practices for ways of working along the way. In a year from now, we believe GDPR will have become common practice.
" Analysing the customer base" may sound large and complex, particularly if "Artificial Intelligence" (AI) and "predictive analysis" are mentioned in the same sentence. Don't get lost in the tech and the buzz words, it doesn't have to be difficult. It's s