Annika Svensson, Head of Marketing Vendemore, was recently heard in an interview with Demand Gen Report in the article "GDPR Countdown: Experts Sound Off On Last-Minute Preparations". Annika's response below.
The countdown to the General Data Protection Regulation (GDPR) compliancy deadline is on. In T-minus 35 days, any company that has business relations with residents in the European Union is required to be GDPR-compliant - all in an effort to give EU citizens more control over their personal data.
Preparing for May 25th, we at Vendemore have secured that our data and thus our services are GDPR compliant. As we advise our clients, we have looked both at our external data providers, as well as our own data to ensure that we don?t store personally identifiable information.
We also believe it is important to be prepared to continue the efforts after May 25th. We all need to continue to manage new practices.
When it comes to enforcement of the regulation, we expect that the EU will enforce GDPR through local authorities. It will, however, take some time to see the results from the first reviews.
In general, this is a good direction and we hope that the regulator will develop guidance and tune practices for ways of working along the way. In a year from now, we believe GDPR will have become common practice.
What's on in digital advertising and why should B2B's use account based advertis […]
2019-03-22Continue reading »
How can a B2B company benefit from digital advertising as part of an Account Bas […]
2019-03-06Continue reading »
Friday the 10th of December, we met with a sales and marketing crowd on the topi […]
2018-12-11Continue reading »
We welcome all Stockholm based (or visiting) clients and friends to our Breakfas […]
2018-11-22Continue reading »
On the 8th of November the Sales Conference takes place in Stockholm. This year […]
2018-10-25Continue reading »
ABM has taken the B2B marketing world by storm over the last couple of years. […]
2018-03-14Continue reading »