Home NewsHow to Align Metrics with Account Based Marketing Initiatives
Navigation

How to Align Metrics with Account Based Marketing Initiatives

2015-05-13
Are analytics important?
You better believe it but which ones?

Digital marketers today absolutely must bring analytics into the fold and use the data they gather to inform marketing plans. However, when analytics focus on the wrong metrics the significance of the process is drastically diminished. So, what metrics are relevant when working with Account Based Marketing?




Read article




Share this entry

Previous entries View all entries »

GDPR Countdown: Experts Sound Off On Last-Minute Preparations

Annika Svensson, Head of Marketing Vendemore, was recently heard in an interview [...]

2018-04-24

Continue reading »

AI is Not the Future of ABM: It's Just Further Evolution

ABM has taken the B2B marketing world by storm over the last couple of years. [...]

2018-03-14

Continue reading »

Account Based Marketing: Balancing Technology and a Human Touch to Maximize Sales Success

David Ratcliff, Managing Director Vendemore, has highlighted some of the trouble [...]

2018-01-29

Continue reading »

U.S. Marketers: Don't Be Left Holding the GDPR Bag

The GDPR fear campaign has begun. In case you haven't heard about it (which is v [...]

2017-11-13

Continue reading »

TheSalesConference, 14 November, Stockholm

TheSalesConference, organised by ProSales, are having their 10th annual event th [...]

2017-11-07

Continue reading »

SiriusDecisions Summit - 4, 5, October - London

We are very excited to attend the eighth annual SiriusDecisions Summit Europe in [...]

2017-10-01

Continue reading »
Click URL to copy
Contact us