Home NewsMythbusting ABM: Five ways to tell the real deal from the pretenders
Navigation

Mythbusting ABM: Five ways to tell the real deal from the pretenders

2017-04-26

Marketers are no strangers to trends promising to be the next big thing in the industry. Inbound, content, video, social media and so many others have become buzz words for marketing in the last decade; some of them have even worked.

These days, it's ABM, Account Based Marketing. No doubt not a day goes by when you don't get an unsolicited email from an ABM software provider trying to convince you they can help you in one way or another. As with any new trend, there are those doing it right and those trying to piggyback on the idea without understanding it. For marketers, as with any one else, when something is new, it can be hard to see through the smoke and mirrors and tell the difference between the real thing and an opportunist. Fortunately, there are some warning signs. Here are the top five signs I'd look out for:
  1. They measure success by how many leads you get
  2. They say you need ABM to build buzz and brand awareness
  3. They want to start with your top 2,000 accounts
  4. They want to start with your top 20 accounts and use generic materials
  5. They only talk about marketing KPIs and ignore sales
Read the full article here
Share this entry

Previous entries View all entries »

Report from the Breakfast Seminar, Stockholm 7th December

Friday the 10th of December, we met with a sales and marketing crowd on the topi […]

2018-12-11

Continue reading »

Breakfast Seminar, Stockholm 7th December

We welcome all Stockholm based (or visiting) clients and friends to our Breakfas […]

2018-11-22

Continue reading »

Vendemore at the Sales Conference, Stockholm Nov 8th

On the 8th of November the Sales Conference takes place in Stockholm. This year […]

2018-10-25

Continue reading »

GDPR Countdown: Experts Sound Off On Last-Minute Preparations

Annika Svensson, Head of Marketing Vendemore, was recently heard in an interview […]

2018-04-23

Continue reading »

AI is Not the Future of ABM: It's Just Further Evolution

ABM has taken the B2B marketing world by storm over the last couple of years. […]

2018-03-14

Continue reading »

Account Based Marketing: Balancing Technology and a Human Touch to Maximize Sales Success

David Ratcliff, Managing Director Vendemore, has highlighted some of the trouble […]

2018-01-30

Continue reading »
Click URL to copy
Contact us