What's on in digital advertising and why should B2B's use account based advertising as part of their marketing mix? This was the topic discussed at our breakfast seminar, where Charlotte ThÃ¼r, CEO and Founder of IAB Sweden, and Christopher Strandell, Sales Manager at Vendemore, share their thoughts and experiences.
Charlotte ThÃ¼r guided the audience through the vast number of channels to select from in digital advertising, and concluded that:
Christopher Strandell talked about why it's important for B2B's to incorporate targeted advertising in their marketing mix and how the advertising can be planned in a few different ways depending on the objectives of the campaign:
Ulrika BergstrÃ¶m, Vendemore, moderated the seminar and summarised the learnings:
The reasons for B2B's to make targeted, digital advertising a part of their marketing mix is that they will be visible and build confidence in their offering over time; the ads will touch potential customers when they are ready to listen; and experience shows that companies using account based advertising make more deals, faster deals, and larger deals.
Click here to download presentation (in Swedish).
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