If you look at B2B companies the largest potential for revenue come from a few accounts. But marketing is still spread evenly over the whole customer base. This means there is a mis-alignment between sales and marketing. With Account-Based Marketing this gap can easily be overcome.
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" Analysing the customer base" may sound large and complex, particularly if "Artificial Intelligence" (AI) and "predictive analysis" are mentioned in the same sentence. Don't get lost in the tech and the buzz words, it doesn't have to be difficult. It's s
A digital display ad campaign can be a very efficient marketing tool to build awareness and trust in a company. For B2B companies, a display ad campaign can be the first step in an Account Based Marketing effort. So how can you ensure that the ad will liv