If you look at B2B companies the largest potential for revenue come from a few accounts. But marketing is still spread evenly over the whole customer base. This means there is a mis-alignment between sales and marketing. With Account-Based Marketing this gap can easily be overcome.
Learn more about Account-Based Marketing, welcome to our content hub
" Analysing the customer base" may sound large and complex, particularly if "Artificial Intelligence" (AI) and "predictive analysis" are mentioned in the same sentence. Don't get lost in the tech and the buzz words, it doesn't have to be difficult. It's s