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What is Account-Based Marketing?

2015-03-17

What is Account-Based Marketing? And why is it relevant for B2B? Vendemore founder Christopher Engman explains (2 min).

If you look at B2B companies the largest potential for revenue come from a few accounts. But marketing is still spread evenly over the whole customer base. This means there is a mis-alignment between sales and marketing. With Account-Based Marketing this gap can easily be overcome.
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