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Account Based Advertising

The days of only doing large generic adverts targeting a broad audience are now consigned to the history books, especially when it comes to B2B advertising.

Put simply, they don't work. The purchasing journey in B2B sales is long and complex with multiple stakeholders. Advertising absolutely has a role and a place in this journey but it has to be timely, relevant and truly targeted to your key accounts.

Relevance is key. Relevance to the audience to get their attention and relevance to their position in their purchasing journey to drive the sale forward. By being able to target the right people (from the right account), with the right message, at the right time, you'll be able to significantly increase your chances of winning the business.

We offer a range of Account Based Advertising options, designed to maximise the return on your spend and power-up your sales process.

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