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Education and Workshop: ABM Strategy & Planning

There's a lot of buzz around Account Based Marketing and rightly so. When it's done right, it's a highly effective tool for putting your offering and best messaging directly in front of the people you want to see it.

But what does it really mean and, more importantly, how can it benefit you and your sales and marketing teams?

In this workshop, we'll help you identify the best applications for your business and create your ABM strategy. The goals are to increase marketing ROI, shorten sales cycles, and open doors for your sales team to win more business. It's all about enabling marketing and sales to work closer together.

Based on ABM theory and best practice, your company's reality, and Vendemore's experience, we design a targeted workshop to help your sales and marketing teams understand the core of ABM, and how this can help you grow your business.

We start with your organisation's current situation and your aspirations. From here, we're able to take an overall company perspective, as well as a looking at individual key accounts, to start drafting an account based marketing strategy, shared between your marketing and your sales teams.

By the end of this workshop, you'll understand how to:

  • Increase the ROI of your marketing investment by aligning activities to your account-growth ambitions
  • Shorten your sales cycles by delivering the right information at the right time using the right channel
  • Put the customer first and build your team's relationship with your key accounts
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The services provided by Vendemore are hosted in an ISO - 27001 certified environment which ensures the safety of your data.

Contact us to find out more and book your workshop.

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