Sales and marketing alignment, a higher customer relevance in marketing content and ensuring that the right decision makers receive marketing messages that are relevant to them - these are goals that are high on the agenda for most companies.
By implementing Account Based Marketing, Siemens PLM Software managed to achieve this and more.
About Siemens PLM Software
Siemens PLM Software a business unit of the Siemens Digital Factory Division, is a leading global provider of software solutions to drive the digital transformation of industry. Its Smart Innovation Portfolio helps manufacturers optimize their Digital Enterprise and realize innovation.
All four accounts become MQLs and SQLs, and marketing pipeline generated up to £2.9million.
Internal recognition as Best Global Campaign within Siemens PLM Software worldwide, winning the Wilson Award September 2016 for the Oil & Gas Campaign, "50% due to Vendemore's Account Based Marketing!"
The Vendemore campaign showed the level of interest from the technical & senior management audiences in the targeted accounts, which was combined with highly targeted and specific messaging that produced actionable insights for each account for the sales and marketing teams.